Elon Musk’s social networking platform, X (formerly known as Twitter), has discreetly gotten rid of automatically generating emojis for bitcoin and crypto hashtags. This change has not been publicly announced by X’s PR team or social media handles, and the rationale behind this alteration remains obscure. The crypto community first noticed this modification in European morning hours on Friday when logos were no longer appearing next to hashtags such as “#bitcoin”, “#bnbchain”, and “#cryptocom”.
The initial move to include token logos began in 2020 when the platform was under the ownership of Jack Dorsey. The main reason behind this was to improve the awareness and recognition of cryptocurrency brands. Various companies can reportedly pay up to $1 million to encode a brand-specific emoji that appears after a hashtag related to their brand, giving a unique edge to their promotion strategy.
Additionally, on Friday, the “#MAGA” emoji, typically featuring former Republican candidate Donald Trump, was also noticed missing from the platform, coincidentally timed with his planned participation in the Bitcoin 2024 conference in Nashville. While the reason behind these sudden changes remains undetermined, it’s certainly sparking conversations within the crypto community. Jack Dorsey had once aimed to consolidate the bitcoin symbol to Unicode – a universal text encoding standard built to support text use in all digitizable writing systems worldwide.