Eminem and Snoop Dogg, two BAYC members, will perform “From the D 2 the LBC” on a stage that has been changed by the Otherside metaverse.
Rap legends Eminem and Snoop Dogg will perform together on Sunday at the MTV Video Music Awards (VMAs), drawing inspiration from the Otherside metaverse and Bored Ape Yacht Club (BAYC) NFTs.
In collaboration with Otherside’s founder Yuga Labs, the international rap icons will give Otherside some significant mainstream exposure by dressing the VMAs stage in the style of Otherside for their most recent joint hit, From the D to the LBC. However, there aren’t many specifics available at this time on the performance.
The VMAs have also included a “Best Metaverse Performance” category to its annual awards, seemingly sending a message to the music business that metaverse performances merit greater attention. Justin Bieber, Twenty One Pilots, and the Rift Tour with Ariana Grande are among the nominees for the honor.
Perhaps the VMAs are hoping that by embracing the Metaverse, they can boost their dwindling audience figures. The 900,000 viewers who turned in live to watch the awards on MTV marked the eighth consecutive year that viewership has declined from the awards’ peak of 12.4 million viewers in 2011.
The two musicians’ collaboration on the song, for which they are nominated for the “Best Hip Hop” award, is their first in twenty years. Eminem and Snoop Dogg are both collectors of BAYC NFTs, and the song’s music video makes extensive use of materials from the NFT library. Additionally, Snoop Dogg recently appeared in an animated music video for Esther Anaya’s EDM tune BAYC, which also featured Bored Apes and other NFTs.
Eminem owns 28 other NFTs under the name Shady Holdings and on December 31 paid 123.45 ETH for a hip-hop-clad Bored Ape. Snoop Dog is a much more active player in the NFT market; his collaboration with The Sandbox produced the Doggies series of NFTs, and on December 22, he also purchased a Bored Ape.
The Otherside and its Voyagers
The Otherside is a gamified interoperable metaverse currently in beta development. The platform provides Otherdeed NFTs, whose owners are referred to as Voyagers, to symbolize digital ownership of land plots in the virtual world associated to BAYC.
In the future, Otherside will allow interoperability, providing Voyagers the opportunity to bring their own outside collections and NFTs to life within our metaverse, claims the light paper.
Sales of Otherdeed NFTs have exceeded $1 billion, according to data from CryptoSlam, with $23.5 million of that amount occurring in the previous 30 days. The collection’s top-tier NFTs are in particularly great demand, with one plot selling for as much as 333.33 ETH (now worth $565,289) four months ago.
On July 16, The Otherside opened its metaverse to the public, allowing 4500 individuals to access and explore the virtual environment. The voyage, which was limited to Voyagers and a few chosen third-party developers, seemed to have been a huge success based on tweets from its supporters.
Cointelegraph was used as a source for this article.