Google Play Invites the Funky World of NFTs & Digital Assets to the Dance Floor
On a pleasant techy morning, the hot hub for all things Android games and apps, Google Play, drops a bombshell: they’re giving a big ol’ bear hug to non-fungible tokens (NFTs) and other digital assets – A.K.A the sparkly unicorn-riding dreamers in the digital world.
Joe Mills, who holds the epic title of Google Play Group Product Manager, broke this juicy scoop in a blog post. As well as breaking the internet, he hinted that we’re now officially stepping into a brave new world where regular user experiences are transformed into a digital treasure trove of unique and dynamic content.
It’s all wonderful news for our dedicated developers who, without a shadow of a doubt, can now begin to weave these bedazzling blockchain elements into their games and apps like a spider spins its web – as long as they play it cool and keep “mum’s the word” on the presence of said digital goodies.
This monumental move by Google Play, besides oozing innovation from every pixel, gives traditional games an extreme makeover, adding a dash of unique content. It also tantalizes us, the users, with a rare breed of NFT rewards that could potentially breed loyalty stronger than a direwolf to a Stark.
By the way, Reddit, that tech-savvy pioneer, said “me too” to the blockchain revolution by lending its hand to Google in this policy shift, after they themselves splashed in NFT land with Avatar NFTs.
Nonetheless, Google Play, like a watchful parent, has slapped down a new rule: developers can’t moonlight as fortune tellers prognosticating about potential earnings from playing or trading to prevent its users from carrying away treasure chests of disillusionment. Simply put, Mills emphasises, “if you’re playing with NFTs, remember – it’s all about the fun, folks!”
Remaining true to their existing policy that keeps away apps with the alluring scent of gambling, the “no-promo of earning potential” rule ensures the newbies to the crypto world won’t be enticed into trading options promising them the moon and stars.
This digital rollercoaster ride kicks off late this summer, when developers start hatching these novel features into their creations. Google tells us to expect the full deployment of these fresh policies by year-end, signalling a turning point for its bromance with blockchain tech.
The million-dollar question still lingers in the air – will Apple, Google Play’s longtime frenemy, follow suit? The answer is shrouded in mystery given Apple’s current frosty attitude to digital assets. As Google Play continues to push the envelope, all eyes will be focused on Apple’s next move – will they go after this blockchain bonanza or stay idly by, watching from the sidelines? The answer? Only time will tell. Watch this space folks! Rocket emojis at the ready, we’re heading for the moon… or are we?