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Phenomenal OpenSea Polygon activities in the last month amid the debut of Prada and Adidas’ NFT collection


February 2, 2022 · By MATheGooner
Polygon (MATIC)

Polygon has experienced phenomenal growth in activities on the world’s largest NFT marketplace, OpenSea as the network emerges as a hub for cutting edge digital collectibles creatives.

Polygon OpenSea active users increased by 23% following the debut of an NFT collection on Polygon between two multinational corporations known for their relentless pursuit of innovation and creativity.

1/ @0xPolygon's NFT activity on @opensea in the past month has been phenomenal, with global brands consistently dropping their collections.

Volume: $78.9 Mn
Avg. trades/ day: 102k
Estimated monthly savings: $195.6 Mn
Avg. cost/ txn: $0.04 pic.twitter.com/MHoa7Zlwid

— Simran Gogia (@Simran__02) February 2, 2022

Prada, Italy’s luxury fashion firm, and Adidas, Germany’s sportswear behemoth, have partnered up to launch a new non-fungible token (NFT) project based on the Polygon network. 

adidas and @Prada explore a selection of apparel & accessory pieces carrying the DNA of both partners. Complementing the collection with a reinterpretation of the Forum through the addition of Prada’s signature Re-Nylon textile and mini-pouch attachments.

Coming soon. pic.twitter.com/3l0svwQ8ir

— adidas Originals (@adidasoriginals) January 5, 2022

Prada and Adidas Originals auctioned a collection of NFTs developed by digital artist Zach Lieberman on SuperRare between Jan. 28 and 31. The proceeds from the NFT sale will be donated to a charity that aids artists and creators.

The non-fungible token (NFT) industry is ravaging the world. Despite the fact that digital tokens have been there for a while, the recent spike in sales price coincides with a larger surge in demand for NFTs, which are blockchain-based tokens that indicate ownership of a digital asset. 

According to Morgan Stanley, the whole NFT market is estimated to reach $300 billion by 2030. Luxury brands like Gucci, Balenciaga, and Kering, according to the survey, are in the best position to benefit from digital collaboration.

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