Users will be able to link their wallets to their Facebook profiles similarly to Twitter if the effort is broadly adopted.
Meta, formerly known as Facebook, has started rolling out NFTs for some American producers on its main social network. Facebook will shortly add support for NFTs on Solana and Flow in addition to its initial focus on Ethereum and Polygon NFTs.
In a tweet on Wednesday, Meta Product Manager Navdeep Singh provided a preview of how NFTs will appear on Facebook. The post states that users’ Facebook profiles would feature a “digital collectibles” area where they may display their NFTs, which are special blockchain tokens that denote ownership.
Users will be able to link their Facebook profiles to their crypto wallets. Additionally, they will have the option to convert their NFTs into Facebook posts, which may then be shared, liked, commented on, and responded to just like any other post.
Martin Bryant, a tech and media consultant, asserted that Meta’s statement “clearly wants to offer a home to Web3 folks” given that the business has recently started testing modifications to Facebook Groups that will make them “more like Discord.”
A Meta spokesman confirmed to Decrypt via email that the social media behemoth had previously started rolling out NFTs on Instagram for some authors “in a handful of countries” in May.
Instagram previously said that uploading or sharing NFTs on the app will automatically tag the NFT’s creator and collector and that there are no posting or sharing fees. The ability to share NFTs as augmented reality stickers will also be available to collectors.
Instagram’s CEO, Adam Mosseri, earlier noted that the expansion of the creative economy is a factor in the company’s decision to introduce NFT services.