Two multinational businesses known for their constantly progressive drive to innovation and creativity have partnered to launch an NFT collection on Polygon.
Prada, the premium fashion brand from Italy, and Adidas, the sportswear powerhouse from Germany, have teamed together to establish a new non-fungible token (NFT) project based on the Polygon network. Fans will be able to add their own designs to the project.
Between Jan. 28 and 31, Prada and Adidas Originals will auction a collection of NFTs designed by digital artist Zach Lieberman on SuperRare. The money raised from the NFT sale will go to a foundation that helps artists and creators.
The is the third collaboration between adidas Originals and Prada.
In the metaverse, Prada and Adidas will debut their third collaboration, branded the adidas for Prada Re-Nylon collection Although the press statement does not mention which metaverse, Adidas has previously collaborated with The Sandbox.
“Prada sees the emergent metaverse as a new space for the brand to re-define luxury for the next generation and cultivate shared experiences that honor the brands’ spirit of experimentation and creativity,” Lorenzo Bertelli, Prada’s marketing director and head of corporate social responsibility, told CoinDesk in a statement.
adidas and Prada will ask their respective audiences to participate in the open-Metaverse NFT initiative by submitting unique anonymous pictures. In a single mass-patchwork NFT produced by famous creative coder and digital artist Zach Lieberman, 3,000 community-sourced artworks will be minted as NFTs and combined as tiles.
Participation in the adidas for Prada re-source NFT project is entirely free, and contributors retain full ownership of their individual NFT tiles.
On SuperRare, a pioneering marketplace for handpicked NFT artworks, adidas and Prada will auction Lieberman’s final NFT. Slow Factory, a non-profit organization and institute that works to provide education to inspire meaningful solutions and inclusive communities, will get the majority of the revenues from the auction.