The South Korean electronics giant Samsung has announced that its Consumer Electronics Show (CES) offerings for 2022 will include a range of TVs fitted with an app that lets users browse, buy and sell non-fungible tokens (NFTs).
While it’s unclear exactly which NFT platforms or marketplaces will be included for aggregation, Samsung promised its smart TVs will not tamper with the image quality, keeping the NFT creator’s pre-set values.
“With demand for NFTs on the rise, the need for a solution to today’s fragmented viewing and purchasing landscape has never been greater,” the company noted.
Other than integrating NFTs in its products, the South Korean multinational conglomerate has been actively investing in NFT and metaverse projects through its venture capital arm, Samsung Next. On Wednesday, the firm participated in an investment round for a metaverse gaming platform.