World Liberty Financial, a pioneering decentralized finance (DeFi) protocol endorsed by the Trump family, is set to commence a public token sale on Tuesday, three weeks ahead of the upcoming US presidential election, where Donald Trump is the Republican nominee. Starting October 15th, the WLFI token will be available for purchase to all individuals who meet the requirements listed on the project’s whitelist.
In anticipation of the presidential election scheduled for November 5, participants in the blockchain-based prediction market Polymarket regard Donald Trump as the likely winner. Zachary Folkman and Chase Herro, known for their previous work with DeFi platform Dough Finance, are leading World Liberty Financial.
The Trump family has publicly supported the project on social media platforms, with Donald Trump granted the title of “Chief Crypto Advocate”. Both Eric Trump and Donald Trump Jr are active as “Web3 Ambassadors,” and Barron Trump is identified as a “DeFi Visionary”.
According to its revealed strategy, World Liberty Financial plans to garner $300 million from the token sales, achieving a valuation of $1.5 billion. The forthcoming WLFI token will function as the protocol’s governance token, granting users the ability to vote on various initiatives related to the protocol’s expansion.
The project is expected to be inaugurated on Ethereum’s main network, courtesy of DeFi lending titan Aave’s v3 platform. It aims to provide liquidity for ether (ETH), wrapped bitcoin (wBTC), stablecoins, and potentially other digital assets, indicated by Aave’s governance announcement on Wednesday.