The CEO of Ultimate Fighting Championship (UFC), Dana White, has joined VeChain as an official adviser. VeChain, a blockchain platform aimed at creating real-world applications, hopes that with White’s involvement, blockchain technology’s adoption will become more mainstream.
White also leads Power Slap and his experience in mass marketing, along with Nobel Prize-winning physicist Konstantin Novoselov’s scientific innovation, are seen as key components in driving widespread blockchain adoption. White expressed his enthusiasm about the partnership with VeChain and his excitement to help elevate their brand.
This partnership has the potential to extend the reach of blockchain, as UFC broadcasts globally reach over 950 million households. As part of his role, White will boost VeChain’s sustainability initiative, VeBetterDAO, a decentralized platform encouraging real-world sustainable actions by using the DAO’s incentive tokens (B3TR). VeChain confirmed that White will not receive any B3TR or VeChain tokens as payment for his advisory role.
NFC chips have already been integrated into a new generation of fighter gloves through VeChain’s technology. This was initiated to combat fraud, which is prevalent in the auctioning off of fighter apparel for charitable causes. VeChain’s CEO, Sunny Lu, stated the combination of NFC and blockchain ensures the authenticity of items.
The partnership between VeChain and UFC is expected to provide numerous opportunities, with further details to be announced in the upcoming weeks. VeChain is a layer-1 smart contract platform that aims to enhance the supply chain and boost the mainstream adoption of blockchain technology.